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The Maxwell House Passover Haggadah

Since the early 1930's, JJA has produced the Maxwell House Passover Hagaddah which is now the longest running sales promotion in advertising history.


Over 50 million Maxwell House Haggadahs have been printed making it the most widely used Hagaddah in the world. For many decades, the Maxwell House Hagaddah was known for its
famous blue cover.  In 2011 a newly designed Haggadah was introduced. It includes a revised,
more contemporary translation for the first time in nearly 80 years. This promotion - the longest running consumer promotion in the US - has resultedin Maxwell House being the preferred coffee
in Jewish households.


To order Maxwell House Haggadahs please fill out the form below. There is a $1.50
& Handling fee per book. Please include the quantity and your shipping address.
A JJA representative will be in touch with you shortly.