This cuppa joe, and its eponymous haggadah, has been at more Seders than Elijah the Profit...uh, did we mean Prophet? When your agency pioneers target marketing, introducing a product to a new multimillion dollar customer base, you mean both.
Our relationship with the Maxwell House brand is long-running and, sniff, a bit sentimental for us. Joking aside, JJA has been there with the brand through times of war, sending haggadahs to America’s troops, as well as in peace time, when President Barack Obama used them to host White House seders.
Providing print and social media support is just a small part of our ongoing love affair with this amazing coffee company.
White House Seder with the Maxwell House Haggadah during the Obama Administration. (Credit:White House/Pete Souza)