The Maxwell House
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Since 1932, JJA has produced the Maxwell House Passover Haggadah.
Over 60 million Maxwell House Haggadahs have been printed making it the most widely used Haggadah in the world. For many decades, the Maxwell House Haggadah was known for its famous blue cover. In 2011, a new design was introduced, maintaining the traditional Hebrew and liturgy, but featuring a more contemporary English translation (no more “thees” and “thous”).
This Maxwell House Haggadah promotion - the longest running consumer promotion in the US - has resulted in Maxwell House being the preferred coffee in Jewish households.